So you made a great game? Good for you. Now the hard work starts. Traditional publishing models are on the wane. The means to distributing and marketing your own games have never been more readily accesible and powerful. Developers must understand and own the entire trajectory of their games -- from inception to distribution to iteration. You don't need massive budgets to find and engage users, or to build your own tools. This talk will outline challenges and solutions on the road to building a durable company in today's gaming ecosystem.
Delivered at Casual Connect USA, July 2013
Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Will_Harbin_CCUSA_2013.pdf